work by nicole
Nicole has a wide array of experience in the creative process from start to finish including strategizing content needs (theme, voice, tone, audience), ideating original content, writing scripts, starring in content, directing/shooting/editing, and posting finished products.
Below are examples of work she has done that include all of those elements for the startup non-alcoholic cocktail company, “SMASHD”. The videos shown have been viewed by a million+ people
“Greycroft’s anatomy”
While at SMASHD, Nicole was responsible for creating content that spoofed venture capital firms the company targeted as potential investors. For Greycroft Capital, she came up with the idea of a Grey’s Anatomy-themed skit, using humor and relevance to pitch SMASHD in a way that would resonate with their social media audience.
“Office space smash”
Nicole spearheaded a 60-day campaign for SMASHD, where she creatively smashed the company’s product every day. Many of her video ideas came from “The Smash Army,” the self-appointed following that frequently suggested recreating famous songs, movie scenes, and cultural moments. For days, fans flooded her Instagram comments, demanding a reenactment of the iconic printer scene from Office Space—and this is what she came up with.
Creating viral moments
Along with developing skit ideas, Nicole was responsible for brainstorming video concepts with the potential to go viral. She has a strong understanding of the social media landscape and what it takes for a video to gain traction, backed by a year of experience creating viral content.
Under-standing and utilizing trends
Understanding trends and applying them to products, services, and audiences is crucial for successful content creation. Nicole is highly skilled at staying on top of relevant social trends and adapting them in a way that aligns seamlessly with a brand and resonates with their audience.